Midlife, Marketing, Parenting and More: A Man's Point of View with Julian Harcourt (pt. 2)

We’re back with Julian Harcourt, a marketing consultant whose sweet spot is marketing for the midlife and beyond demographic and the first male guest on Midlife-A-Go-Go the podcast. We’re continuing our chat and delving further into marketing to the 50+ set, why marketers get it wrong when it comes to us, ageism, men not talking about getting older, and more.

If you haven’t yet listened to part 1, now’s your chance!

“If all you value is the exterior appearance, you’re in for a disappointing state of affairs.” ~Julian Harcourt

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“If you’re not comfortable in your own skin and being able to kind of look after yourself, you’re going to really struggle with absolutely everything else that goes with it.” ~Julian Harcourt

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On The Show . . .

On this episode, Julian and I chat about:

Aging and the midlife male
Stereotypes of the older male
Men understanding and adapting to a woman’s menopause journey
The anti anti-aging and the negative feelings towards aging
Parenting as an older adult
and more…

“If you’re lucky enough to be a parent, I think it’s incumbent on you to do everything you can do and to do that the best way that you can.” ~Julian Harcourt

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“As soon as you start to talk about older adults, everything defaults through to kind of end game, so it’s wrinkly hands, it’s people struggling with mobility, it’s all very, very grizzly.” ~Julian Harcourt

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Where to Find Julian Harcourt:
Website: Grey Afro | Instagram: @greyafro | Twitter: @Greyafro | LinkedIn: Julian Harcourt

“Midlife-A-Go-Go the podcast!” is hosted by Valerie Albarda

Let’s Get Social!
» Follow Midlife-A-Go-Go: Twitter @midlifeagogo | Instagram @midlifeagogo| Facebook @midlifeagogo
» Feedback: Email me at valerie@midlifeagogo.com

Music Credits:
“My Street” by Lee Rosevere Attribution-NonCommercial 3.0 International (http://creativecommons.org/licenses/by-nc/3.0/)

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